Pernod Ricard Global Travel Retail has celebrated the popular Asian Mid-Autumn Festival with a ‘Come Together’ campaign to promote its limited-edition Martell XO.
The campaign is symbolised by the Martell swift travelling around the world and gathering under one moon.
To mark the launch, Pernod Ricard GTR created an in-airport experience that aimed to bring travellers together with loved ones through a toast. A pre-trip digital campaign offered travellers in Asia vouchers to redeem a set of two Cognac glasses; one to keep and one to offer a friend along with a personalised voice message.
Pernod Ricard said Martell XO offers travellers the opportunity to “rediscover the power and structure of Grande Champagne”.
The limited-edition Martell XO is available exclusively in Asian travel retail, in selected locations in Singapore, China, Hong Kong borders, Macau, Japan and Korea, until the end of this month. The 1-litre bottle has a RRP of US$269 (€240). Its festive packaging includes gold cues and a ‘moon’ window to showcase the bottle.
