Pernod Ricard Pacific Travel Retail is running a promotion to invite a new wave of travellers to try travel retail exclusive The Chivas Brothers’ Blend.
The promotion, which runs until the end of January, is being held at nine airports across the Asia Pacific region, with the two biggest taking place at Sydney Airport.
In Sydney, a dedicated branded bar has been created which will focus on inviting passengers to try the travel retail exclusive alongside other items from the Chivas Regal range. Consumers will be invited to discover the heritage and story of the brand, highlighting the century old tradition of blending, collaboration and friendship that was started by James and John Chivas.
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The promotion demonstrates the profile of The Chivas Brothers’ Blend |
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The brand owner said that passengers will also be able to experience the “versatility” of The Chivas Brothers’ Blend by trying the spirit neat and in cocktails such as The Brothers’ Blend Fizz – a tall, long drink made with honey with lemon.
The Chivas Brothers’ Blend campaign will be supported by special promotions across the rest of the Chivas Regal portfolio, including promotional activity surrounding the Pacific exclusive Chivas Aged Triple Pack. Launched earlier this year, the Triple Pack contains a 1L bottle of The Chivas Brothers’ Blend, a 700ml bottle of Chivas Regal 12 Year Old and a 500ml bottle of Chivas Regal 18 Year Old.
Pernod Ricard Pacific Travel Retail Senior Brand Manager Katie Gee said: “We’re very excited to be presenting this promotion for The Chivas Brothers’ Blend, the only travel retail exclusive from the Chivas Regal range, over this holiday period. We’re focusing on the expression’s heritage and versatility while immersing travellers in the legacy of the brand which we’re confident will appeal to international travellers.”
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Passengers can try The Chivas Brothers’ Blend and the Chivas range at a branded bar |
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