Speyside single malt whisky Aberlour (Pernod Ricard) has rolled out a trio of travel retail-exclusive whiskies, as first revealed by The Moodie Davitt Report in 2024.
The newly launched collection comprises the Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection and Aberlour Suthainn, each reflecting the brand’s commitment to conscious craftsmanship and refined whisky-making traditions.
From its home on the banks of the Lour Burn (a tributary of the River Spey), Aberlour has a 150 year-heritage in single malt Scotch whiskies. The exclusive range builds on this heritage, offering a taste of Aberlour’s signature double cask maturation process and careful cask selection process.
Aberlour 13 Year Old (40% ABV) is matured in American oak and oloroso sherry oak casks, delivering a sweet and fruity profile. The Aberlour 16 Year Old Double Charred Selection (43% ABV) is finished in double-charred American oak barrels, enhancing its depth of flavour with additional layers of sweetness.
The non-chill filtered Aberlour Suthainn (48% ABV) showcases an innovative adaptation of the solera process. The whisky underwent extra maturation in European sherry hogshead casks to create distinctive batches each time, amplifying the signature Aberlour sherried richness and spice.
The launch features Aberlour’s recently updated visual identity. The redesigned packaging features a warm, earthy colour palette and a new label with an oak tree over water – a nod to the brand’s deep-rooted connection with the Lour Burn.
The refreshed packaging has been developed with sustainability in mind. It includes a recyclable presentation canister and represents a -16% reduction in glass bottle weight compared to the previous design.
The exclusive will be showcased in the channel via statement retail spaces with premium design elements in red, brushed gold and oakwood-effect finishes. The retail concept includes curated customer experiences to enhance engagement and discovery.
Pernod Ricard Global Travel Retail VP Marketing Liya Zhang said: “By utilising the power and differentiation of travel retail, our ambition is to make Aberlour a leading player in the ultra-premium single malt category.
“Through prioritised, data-led distribution we will capitalise on the brand’s evident and authentic craft to build awareness and consideration of the Aberlour range, recruiting more craft whisky drinkers in the process.
“The brand’s new look and feel is a stunning reimagining of this much-loved Speyside whisky, and I commend the shared passion and commitment of our teams in getting us to this exciting launch milestone.”
Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection and Aberlour Suthainn are now available in UK airports with an RRP of £68, £121 and £85 respectively, as well as at Delhi Airport. This will be followed by a phased roll-out across selected duty-free stores worldwide from April.
Tasting Notes Aberlour 13 Year Old Nose: A burst of spiced red apple with hints of plum jam and honeydew melon sits above a layer of cinnamon biscuit, soft caramel and custard. Palate: Freshly baked strudel drizzled with golden syrup, butterscotch and homemade raspberry jam is balanced by group ginger spice. Finish: Sweet, juicy and slightly spicy. Aberlour 16 Year Old Double Charred Selection Nose: Creamy crème brulee and honeycomb lead before a fruity medley of caramelised apples, juicy oranges and dried apricot – with a subtle sweet, charred oak hint. Palate: White chocolate swirling with vanilla cream lead into cinnamon-spiced bananas served with coconut sorbet. Mejdool dates and zesty orange provide balance. Finish: Warming and sweet, with subtle spiced undertones. Aberlour Suthainn Nose: Freshly baked blackcurrant and apple pie laden with vanilla cream, cinnamon spice and a hint of marzipan. Palate: Toffee apples and pear drops lead into fresh strawberries, creamy oak and butterscotch sauce. Warming spices of ginger and nutmeg conclude. Finish: Sweet and creamy with aromatic spice. ✈ |
