AUSTRALIA. Perth Airport is seeking tender submissions for its estate-wide advertising concession.The contract period is for six years commencing August 2023.
The concession scope includes end-to-end management of the advertising portfolio across a variety of sites that are located within the airport’s terminals, retail centres and road network.
The airport company said it is looking for a partner which can deliver “a high-quality, innovative, and commercially-strong advertising portfolio”.
Perth Airport Chief Commercial Officer Kate Holsgrove told The Moodie Davitt Report: “Despite the challenges of COVID, we’ve continued to invest in developing the Perth Airport estate, improving customer experience and delivering innovative commercial partnerships.
“This includes introducing new technology, new fixed link aerobridges, security screening equipment upgrades, new and expanded car park facilities, numerous retail and industrial developments, and the award-winning Aspire International Lounge.”
Holsgrove said that this investment provides “new and exciting opportunities” across the estate for a dynamic advertising concession partner.
She added: “As Western Australia continues to reconnect with the world, Perth Airport is a great environment for brands to inspire a vibrant and engaged audience.
“Our core international and domestic markets are recovering quickly, and working closely with government, tourism and industry we are well positioned to continue attracting new airlines and routes.”
The request for proposals (RFP) will close on Wednesday 19 October. For further information on the tender process contact Katie Killian via retail@perthairport.com.au.
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Note 2: The Moodie Davitt Report is the only international business media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. Our reporting includes duty free and other retail, food & beverage, property, passenger lounges, art and culture, hotels, car parking, medical facilities, the Internet, advertising and related revenue streams.
