Phére enters travel retail through strategic partnership with Marine City Duty Free

Luxury design house Phére has partnered with Estonian distribution specialist Marine City Duty Free to introduce its atmosphere devisers to premium travel retail spaces and airport lounges.

Phére’s offerings align well with the growing airport lounge business and travellers’ increasing demand for premium experiences.

Marine City Duty Free Founder and Board Member Aire Kraas said: “Phére atmosphere devisers are the perfect addition, creating a relaxing ambience that combines beauty, connection to nature and long product life.”

The brand strengthens Marine City’s portfolio with high-quality products aimed at elevating the travel retail experience.

Marine City Duty Free was launched in November 2020 by industry expert Aire Kraas, a former buyer at Tallink Duty Free. She started building a portfolio of premium brands across several categories. These include Nora Norway fashion jewellery, Swiss-made Jowissa watches, Marmara Sterling jewellery, Siena handmade hair accessories, Orobianco bags and luggage, and Denizen Destination items.

Established in 2021, Phére was founded in response to overconsumption, promoting a vision of luxury grounded in purpose and intrinsic value.

Phére works with designers, farmers and master glassblowers to produce durable, functional pieces inspired by nature.

With two product lines aimed at luxury retail and hospitality, Phére is well known for its atmosphere devisers, which combine aesthetics, sustainability and natural elements, lasting longer than traditional room scents. ✈

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