Philip Morris International (PMI) Duty Free and Qatar Duty Free have teamed up in a Marlboro promotion celebrating the Chinese Year of the Horse.
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The Marlboro promotion celebrated the 2014 Year of the Horse |
The promotion, in a dedicated Chinese New Year area erected by Qatar Duty Free, targeted the “ever-growing influx of Chinese legal-age smokers” passing through Doha Airport.
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PMI said that the 2014 limited-edition pack, featuring a horse drawing, is targeted at consumers looking for “a mix of innovation, exclusivity and a clear differentiation to products available in their domestic markets”.
The release of the limited pack edition also coincided with a phase of higher purchasing from Europeans due to the conclusion of the Christmas and New Year period.
