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Philip Stein is targeting further expansion in travel retail with its Sleep Bracelet (pictured), which utilises Natural Frequency Technology developed to improve the quality of sleep.
Citing a survey conducted recently by the National Sleep Foundation, Philip Stein noted that a striking +23% of airline pilots admitted that lack of sleep affects their performance at least once a week. The long lines at airport security, delays in flights, different time zones, cramped seating and the stress of flying have also resulted in many travellers becoming overly anxious and sleep deprived.
With the proprietary Natural Frequency Technology inside the Philip Stein Sleep Bracelet tuned to pick up natural frequencies that are believed to improve quality of sleep, the company believes that the product is a “perfect fit” for travellers and crew members.
“We are very excited about expanding our marketing into travel and tourism as we see a natural synergy between our products and how travel affects sleep,” said Philip Stein founder Will Stein.
“The Sleep Bracelet’s key component is the Natural Frequency Technology, which is fine tuned like an antenna to channel beneficial natural frequencies to help you sleep better. It is also engineered for total comfort with an ultra-soft, skin friendly, hypo-allergenic micro-fiber band.”
The unisex bracelet is already listed with long-haul carriers Lufthansa, SWISS, KLM, Emirates, Etihad Airways, Singapore Airlines and British Airways, selling for US$300 inflight.
Philip Stein has also boosted its partnership with select airlines with the newly launched Crew Voucher Program, which provides inflight crew members with a special price on the product.
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Philip Stein founder Will Stein sees a natural synergy between Philip Stein products and how travel affects sleep |
To further drive growth in the channel, Philip Stein has partnered with SKYlink, a new travel retail distribution company founded by Barry Fitzpatrick and Thomas Wesch which specialises in watches, jewellery and accessories. The Hamburg-based company will work globally across all travel retail sectors, including ground duty free.
Philip Stein and SKYlink have confirmed future plans of the brand will include additional product offerings to inflight, and expansion into ground duty free. Details have not yet been released.
SKYlink will represent Philip Stein during the week of the TFWA World Exhibition in Cannes, with focus on distribution of the Sleep Bracelet to additional airlines. Meetings will be held at the Majestic Hotel. To schedule an appointment, contact Barry Fitzpatrick via e-mail bf@creative-travel-retail.com or call +49 176 84182572.
About Philip Stein
Philip Stein is a well-being technology and lifestyle brand focused on helping people Live in Tune through its innovative natural frequency technology. The company designs lifestyle accessories for better living including watches, jewellery, sleep bracelets and fragrance – all of which contain Philip Stein’s proprietary technology.
The technology inside every Philip Stein accessory acts like an antenna – finely tuned to pick up and channel the beneficial natural frequencies that surround us, toward our bodies. “In doing so, it helps tune us back to a state where we can perform and live at our best,” the company explained.
Philip Stein was founded in 2003 by Miami-based entrepreneurs Will and Rina Stein; today, its products can be found in over 30 countries around the world. For more information, visit philipstein.com.
