Philippines rum brand Don Papa makes its debut at TFWA Asia Pacific

Don Papa rum one-litre canister

The Bleeding Heart Rum Company, producer of Philippines rum brand Don Papa, exhibited for the first time at the TFWA Asia Pacific exhibition in May 2013.

Following its successful introduction in the Philippines duty free market last December, Don Papa Small Batch Rum is now available in an increasing number of markets.

Packaged in a bottle with an eye-catching currency design and a genuine cork stopper, the one-litre version also features an elegant canister for gifting.

Said Bleeding Heart Rum Company founder Stephen Carroll: “Following on from our launch in the Philippines domestic market, we are proud to introduce the brand to the duty free market. We have been delighted by the initial reaction by consumers in Philippines duty free and are keen to expand our footprint in this key sector.

“It is a prime market for Don Papa Rum, and Don Papa, whether as a gift, or as a treat for oneself is well placed to meet a growing demand for high quality products from the region.”

Don Papa is 100% made in the Philippines. It is crafted from fine, sweet sugar cane, grown on the southern island of Negros. The distilled molasses are aged for over seven years in American oak barrels in the foothills of Mount Kanlaon. The rum is then charcoal filtered to remove any tannins and impurities before being blended.

Described as light and fruity on the nose, smooth and delicate in the mouth with a long textured finish, Don Papa has a light amber colour and offers flavours of vanilla, honey and candied fruits.

The name of the rum itself was inspired by the story of a man widely known as Papa Isio, one of the lesser known figures of the Philippine revolution against the Spanish. Papa Isio briefly led his island to independence before joining the main revolutionary movement.

The Bleeding Heart Rum Company has worked with Kathryn Eckstein, a young creative mixologist, to produce a range of cocktails made from Philippine ingredients.

Visit www.donpaparum.com

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