USA. Airport Dimensions has launched Connecta In-Lounge, an ecommerce and traveller relationship platform designed to expand and enhance the guest experience in airport lounges. The platform has the potential to drive additional revenues from across the airport.
It is available to guests for the first time at the company’s The Club lounge at Jacksonville International Airport, Florida.
Airport Dimensions said Connecta In-Lounge is fully customisable. It has been tailored to provide new experiences as well as bring together existing facilities into a single, seamless mobile experience.
“With lounges once being considered revenue black spots at the airport, Connecta In-Lounge opens up the opportunity for airports to drive new mobile and digital revenue services from travellers when they are happy, relaxed and ready to spend” – Airport Dimensions Global Strategy Director Stephen Hay
Via a QR code, guests at The Club Jacksonville can order food and beverages; pre-book shower facilities; and access a range of digital media including magazines, audio books, daily press and more.
Guests can also offer feedback with the platform’s survey and feedback solution. This continually feeds back data on satisfaction metrics to further improve the guest experience.
Airport Dimensions added that the new platform has the potential to drive revenue beyond airport lounge spaces. Opportunities include access via ecommerce to services such as concourse food & beverage, airport and destination-specific services, and duty free retail, directly from guests’ phones.
Duty free and luxury retail is of particular interest, the company noted. It allows for premium brands and products to be showcased and experienced in the lounge, with guests able to order at the touch of their phone, for delivery to the lounge, gate or their home.
Further, the customisable digital platform can also be white-labelled as part of an airport’s branded traveller experience.
Airport Dimensions Global Strategy Director Stephen Hay said: “Our launch of Connecta In-Lounge at Jacksonville International Airport is a significant step forwards for us to converge the physical and digital airport experiences.
“Guests expect services to be accessible at the touch of the screen and they want them increasingly customised around their needs. With lounges once being considered revenue black spots at the airport, Connecta In-Lounge opens up the opportunity for airports to drive new mobile and digital revenue services from travellers when they are happy, relaxed and ready to spend.”
Jacksonville Aviation Authority Properties Manager Jeff Taylor said: “Customer satisfaction is one of our highest priorities at JAX and embracing new technologies helps us to fulfill traveller expectations. Connecta In-Lounge offers passengers a fast and efficient mobile experience when relaxing at The Club JAX.”
Airport Dimensions VP of Global Guest Experiences Gilles Bussutil said: “Travellers are more tech-savvy than ever before, making a positive, digital experience an essential in their eyes. We are thrilled that Jacksonville International Airport will be among the first to offer this best-in-class technology.”
Connecta In-Lounge will be rolled out progressively across Airport Dimensions’ The Club lounge network over the next 12 months.
Note: The Moodie Davitt Report has launched a publication titled Airport Consumer Experience, in association with Airport Dimensions, dedicated to airport guest services and experiences.
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