US. Pinky Vodka held the inaugural “˜Pinky Makes Drinks Better’ Mixology Contest last month, spawning 42 innovative drinks created by bartenders from across California.
Each of the unique cocktails featured Pinky Vodka, described as “the world’s most beautiful vodka”. The wide array of cocktails took the stage on 16 December at the Los Angeles offices of Pinky brand owners Liquidity Inc.
The three judges for the contest were Pinky President James Roberton, Tasting Panel Magazine Editor Rachel Burkons and Natalie Bovis-Nelsen (aka “˜The Liquid Muse’). The judges chose “˜Best in Show’, plus a best drink for each season.
“˜Best in Show’ was the Pinky Vespa, created by bartender Josh Valorosi of Luna Park in San Francisco. The perfectly balanced Pinky Vespa is made with Pinky Vodka, No 209 Gin, Pacific Rim Vin de Glacière, and a Pinky-candied Myer lemon twist.
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The ‘Pinky Makes Drinks Better’ Mixology Contest attracted unique concoctions from across California |
The judges’ choices were, for spring, the Velvet Violet, created by Sean Serino of Bar Lubitsch in West Hollywood; for summer, the Jamaican Rose, created by Gabriela de Luma of Organic Panificio in Marina del Rey; for fall, the Pinky Couture, created by Mike Rosé of Ma’Kai in Santa Monica; and, for winter, the Pinky Palmer, created by Chuck Meyer, also of Luna Park in San Francisco.
Highlights of the day, and the winning drinks themselves, can be seen at www.pinkyvodka.com/competition.
“We were absolutely overwhelmed by the quantity and quality of the cocktails,” said Roberton. “There was a tremendous amount of enthusiasm, and I couldn’t believe how competitive the top five were – five outstanding cocktails that were neck and neck. It was just brilliant.”
Plans to take next year’s contest to a global scale are already in progress – the 2009 competition will be open to mixologists from around the world, now that Pinky is available from Mumbai to London.
About Pinky Vodka
Pinky Vodka is owned by Los Angeles-based Liquidity Inc. Pinky is imported into the US by Shaw-Ross International Importers Ltd and distributed internationally by Whyte and Mackay, a sister company within VJ Mallya’s UB Group.
For further information, contact Katie LaRochelle, Liquidity, tel: +1 310 881 8021 or e-mail: klarochelle@liquiditybrands.com.
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