CHINA. Pola Orbis Travel Retail has partnered with China Duty Free Group to open the first Pola counter in Hainan at the CDF Haikou Mova Mall in downtown Sanya. A second location is planned for next year.
Pola Orbis Travel Retail plans to expand its presence in China with an accelerated store roll-out from this year.
Headquartered in Hong Kong, Pola Orbis Travel Retail was established to oversee and operate the growing travel retail business of Pola Orbis Holdings.
Pola’s China sales saw a +120% year-on-year increase in the first quarter of 2021 with high growth rates in both physical and ecommerce channels, said the company.
Pola said it is seeking to capitalise on growing domestic demand in China and the expanded offshore duty free shopping policy in Hainan. It will continue to view China as a key market, increase engagement with Chinese consumers, expand its duty free network, and proactively grow its business in the region, it said.
Pola Orbis Group is the parent company of the Pola, Orbis, Jurlique, Three and H20 Plus brands.
The Japanese beauty company celebrated its 90th anniversary in 2019, a landmark that saw the company adopt a newly outward-looking perspective as it sought to extend its international horizons.
Pola is the company’s flagship brand and enjoys a strong presence in the local prestige cosmetics market in Japan.
Pola has a network of 640 Pola The Beauty Stores, 68 Pola counters in major department stores, and 3,800 Pole Beauty Directors in Japan. The brand is also available across Asia Pacific.
Jurlique and Three already have a strong travel retail presence in China with counters at Beijing Daxing International Airport which were opened in 2019 in partnership with CDFG.
