INTERNATIONAL. The Nuance Group has significantly increased its distribution of the Polaroid Eyewear brands, Polaroid sunglasses (for adults and kids), Disney Premium and Hello Kitty Premium.
Having sold Polaroid Eyewear in Swiss airport outlets for over 15 years, the retailer has introduced the brand into locations in Sweden, Hamburg Airport in Germany, plus the UK and – most recently – Toulouse in France.
Additionally, following its first showing at the TFWA World Exhibition last year, Polaroid added the Nuance-Watson account in Hong Kong and distribution with Nuance in Turkey. Polaroid sunglasses are selling “extremely well” in both locations, the company added.
In Australia, Polaroid is selling via its distributor, Sunshades, and Nuance continues to include Polaroid in all its new store refits.
The Nuance Group AG Senior Buyer Luxury Hardgoods Dimitra Carlucci said: “We have been very impressed by the uptake of Polaroid Eyewear sunglasses in our stores – both the adults and kid’s ranges. The styles are very on trend and the price points are perfect for our customers. The overall quality and polarised lenses are big plus points in promoting Polaroid sunglasses to travellers.”
Nuance Watson (HK) General Manager for General Merchandise, Boutiques and Specialties, Clarice Au added: “Fashion accessories make significant contributions to our business and sunglasses are a growing category, so we are constantly looking to expand our product offers in this area. We have been impressed by the Polaroid range and are pleased to work with the company now.”
Polaroid Eyewear Global Travel Retail Manager Rebecca Harwood Lincoln said: “The feedback Polaroid receives from retailers is always very positive. They are most impressed by the quality of our polarised sunglasses and their value for money – which make them a perfect impulse purchase. Retailers tell us that our customer service is “˜second to none’ which is very pleasing. We are delighted to have increased our business with Nuance so significantly over the past four years and look forward to a long and growing partnership.”
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Nuance has introduced Polaroid Eyewear into locations in Hong Kong, Turkey, Sweden, Hamburg, the UK and Toulouse | |
About Polaroid
Polaroid Eyewear is a division of StyleMark, one of the world’s largest mid-tier sunglass companies. It serves 80,000 retailers in 67 countries and sells 50 million pairs of sunglasses annually. Polaroid is a pioneer of polarised lens technology; all lenses are made in Scotland.
For more information, contact Rebecca Harwood Lincoln, Global Travel Retail Manager, tel: +44 141 416 0787, mobile: +44 7792 865027, or e-mail: Rebecca.HarwoodLincoln@polaroideyewear.com. Visit www.polaroideyewear.com.
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