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The Police brand’s Mumbai store spans 300sq ft |
ITALY. Italian brand Police has opened two new outlets in the Indian cities of Bangalore and Mumbai. The corners are both located in leading shopping malls and carry a selection of watches and jewellery.
The Mumbai store spans 300sq ft. The opening events received wide coverage from local and national magazines and newspapers as well as representatives of 12 television channels.
Police timepieces have become firmly established in the travel retail market since their launch in 2003 by PT Switzerland. Just two years later the company introduced its first jewellery line featuring anti-allergic stainless steel and leather.
The brand recently raised product awareness in the Mediterranean region after promoting the Mister Regatta boat race in the Aegean Sea.
The five-day race started on 30 September 2006 and ended in Athens. The winning team members were later awarded Police watches during the award ceremony in November.
For details on Police watches, contact Georg Wolfram, PT Switzerland GmbH, PT Switzerland GmbH, Rheinstrasse 74, 4323 Wallbach, Switzerland, tel: +41 61 865 60 00, fax: +41 61 865 60 01, e-mail georg@policetime.com Visit www.policetime.com
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