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The Supercup High (Limited Edition) shoe is modelled on the driver’s shoe from the Porsche Design Sports Collection |
GERMANY. Porsche Design and adidas have unveiled a new sports collection for the Fall/Winter 2008 season, their fourth joint collection of driving, golf, running and tennis gear.
Functionality, technology and striking design are key to the sports shoes, textiles, accessories and sports equipment. Technologies, such as the cushioning element adiPrene, are said to provide warmth, breathability and protection. The ForMotion technology developed by adidas, with its manoeuvrable cushioning element, is designed to ensure that the running shoes allow the foot to roll gently and evenly.
The Supercup High shoe was developed for professional racing car drivers. It is available in two versions, allowing it to be used both as a leisure shoe and in the professional motor sports arena. It has a shock-absorbing reinforced heel, ankle protector with Velcro fastener and cushioning around the ankle and top of the foot area. The sole is fire-resistant and oil-resistant, while the lining is made from fire-proofed Nomex. The shoe will be available to Porsche Supercup drivers for racing purposes from this month.
The second version of the shoe was designed for Porsche Design customers. The outline and sole of the Supercup High (Limited Edition) shoe are modelled on the driver’s shoe from the Porsche Design Sports Collection, launched in Spring/Summer 2007, while the upper is described as a more elegant version of the pro shoe. The shoe will be introduced to the global market with a limited edition of 550 pairs. Each pair of shoes will have a unique identification number etched onto it using laser technology.
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High tech: The shiny metallic wind- and water-repellent racing blouson |
Among the apparel selection is the racing blouson, also a limited edition item with only 550 examples available. Described as a modern version of a classic motor racing top, the wind- and water-repellent down jacket guarantees maximum warmth, thanks to its top quality down lining, and has a shiny-metallic outer material.
The range of colours in the Porsche Design Sports Collection has been extended. In addition to black and white, the collection now also includes orange, maroon and green-grey. The collection goes on sale from this month.
Porsche Design products win awards
In separate news, a number of Porsche Design products have been honoured for their innovative design in this year’s red dot design awards: the “Bounce:S” premium running shoe, the P’6750 Worldtimer watch, the P’8802 reading glasses and the P’7340 kitchen.
The annual awards are judged by an international expert jury made up of well-known design experts, and this year’s prize-giving ceremony took place in June in Germany.
All Porsche Design brand products are created in the Design Studio in Zell am See, Austria. Since its foundation in 1972, the products designed there have won more than 100 national and international design prizes and awards.
MORE STORIES ON PORSCHE DESIGN
Porsche marks 60 powerful years with Jubilee Edition – 16/06/08
Porsche Design revs up for debut fragrance launch – 02/06/08
Porsche Design spells out Swarovski crystal style in black and white collection – 23/05/08
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