GERMANY. Porsche Design has signed a co-operation agreement for a writing instruments range with Pelikan. Under the deal, Pelikan becomes the German design company’s new licence partner, replacing Faber-Castell.
According to the agreement, from January 2010 Pelikan will produce high quality writing instruments under the Porsche Design brand and sell them worldwide.
Porsche Design Group and Pelikan International Corporation Berhad signed the agreement for a long-term co-operation on 30 December 2009.
“Pelikan fountain pens are much sought-after among collectors the world over,” said Porsche Design Group CEO Dr Juergen Gessler. “The company’s experience in this area reaches back to the 19th century and set a milestone with the introduction of the first piston mechanism fountain pen in 1929.
“In particular, their comprehensive expertise in product development and the manufacturing of high quality writing instruments are perfect attributes for the successful co-operation with Porsche Design. In addition, Pelikan shares with us a passion for innovative, high quality and luxury products that give joy for a lifetime.”
Long-term plans
Speaking about the long-term co-operation plans, Pelikan Europe Executive Vice President of Group Production and R&D Dr Thorsten Lifka said: “Porsche Design writing instruments fit perfectly into our product range and the high expectations of quality in terms of material, manufacturing and design that we place on all our products.”
Added Pelikan Europe Executive Vice President Arno Alberty: “These exclusive writing instruments will complement the existing Pelikan product range wonderfully and will ensure that we can meet the varied needs of the market even better in the future.”
About Pelikan
With a company history stretching back over 170 years, Pelikan is an international group with a range of high-level products in the categories of writing instruments, painting, office accessories and printer accessories. The group is owned by Pelikan International Corporation Berhad and the European operational business is run from Hanover, Germany.
Advertisement |
MORE STORIES ON PORSCHE DESIGN
Porsche Design to unveil all-black mobile phone – 11/01/10
Porsche Design drives on with innovations – 06/01/10
Porsche Design chief enjoys life in the fast lane as travel retail expansion powers ahead – 19/11/09
