Porsche Design will launch a special-edition collection of its P’8531 model this September.
The collection will be available exclusively in China Duty Free Group’s (CDFG) downtown stores and airport locations. These include Haitang Bay, Beijing Capital International Airport, Guangzhou Baiyun International Airport, and Haikou Meilan International Airport.
The P’8531 style is Porsche Design’s bestselling model at China Duty Free Group. The new limited-edition design features a mercury silver mirror, a new lens colour, and a special engraving that says ‘CDFG Exclusive’.
Rodenstock Global Retail Eyewear Director Petra Eckhardt-Koestler said: “We’re thrilled to offer the P’8531 CDFG Special Edition exclusively with China Duty Free Group, one of our key retail partners in the duty free channel.”
“The look of this limited edition speaks for itself, and we are confident this special product will prove very popular among sunglass aficionados.” – Rodenstock Global Retail Eyewear Director Petra Eckhardt-Koestler
Porsche Design will only be releasing 500 pairs of the travel retail exclusive eyewear range. Each pair will feature an engraved serial number from 001 to 500, emphasising the exclusivity of the collection.
According to Eckhardt-Koestler, the launch is part of the brand’s wider strategy to offer travel retail exclusives in China and other key areas in the channel. She said: “China and the other locations where the sunglasses will be available are part of our long-term travel retail plans, and we believe that an exclusive model like this can strengthen our presence in these markets.”
In the ‘fast lane’ of the sunglasses category As reported, German eyewear specialist Rodenstock is aiming to secure listings with the top ten travel retailers within the next three years. Rodenstock is active in more than 80 countries and holds licences for Porsche Design, as well as producing collections under its own name. |
