FRANCE. Prada Beauty has partnered with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) to open a permanent counter at Paris Charles de Gaulle Airport (CDG) Terminal 2E.
Prada Beauty’s Parisian counter highlights the brand’s triple-axis portfolio of makeup, skincare and fragrance products.
The striking counter is dressed in the brand’s signature green hue. It features a dedicated backwall showcasing its hero Prada Paradoxe fragrance collection among other key fragrance pillars. These include the Luna Rossa, Les Infusions and the Olfactories lines.
A beauty table showcases the brand’s recently launched Prada Skin and Prada Color collections with a focus on lipsticks and foundations.
It is designed to invite shoppers to play and experiment with different Prada Beauty makeup looks.
Both lines were the subject of a recent Moodie Davitt Spotlight Series eZine.
Prada Color offers products for eyes and lips in a range of versatile, fashion-inspired colours and textures. The lipstick line is inspired by the mattified lips seen on Prada’s runway shows and draws from the brand’s extensive fashion archives.
Prada Skin is designed to help skin adapt to environmental changes. It offers everything from a cleanser to a foundation with skin-boosting benefits.
Both lines are housed in eco-friendly packaging and made using skin-conscious formulas. The packaging has been designed with an intuitive refill mechanism minimises the environmental impact of the products.
The tech-driven Prada Skin and Prada Colors collections were the subject of a recent Moodie Davitt Spotlight Series eZine (see below). ✈
