FRANCE. Prada Beauty, part of L’Oréal Groupe, recently opened a permanent beauty counter at Samaritaine Paris in partnership with DFS Group.
The counter highlights the brand’s complete skincare, makeup and fragrance lines and is a first for Prada Beauty in France.
It is dressed in Prada’s signature mint green shade and features black and white chequered floors, all key motifs of the luxury house.
In addition to the newly launched Prada Skin and Prada Color collections, key fragrance franchises such as Prada Paradoxe, Prada Luna Rossa, Prada Les Infusions and Prada Olfactories are also offered.
“DFS is proud to have partnered with Prada Beauty on their first counter in France at Samaritaine Paris Pont-Neuf by DFS, to provide a luxurious, avant-garde vision of beauty activated by tech and encapsulated by Prada’s DNA to our customers,” commented DFS Group Senior Vice President Beauty Amael Blain.
Samaritaine Paris is DFS Group’s flagship department store in the heart of Paris, led by a vast beauty space and featuring many luxury and avant-garde brands from the worlds of fashion, watchmaking and jewellery.
“As a company with a long history of collaborating with the world’s most prestigious luxury brands across its global network, DFS expects that the new Prada Beauty counter at Samaritaine Paris Pont-Neuf by DFS sets new heights of unparalleled, customised beauty experiences for luxury travellers.”
L’Oréal Travel Retail Europe, Middle East, Africa, India General Manager Niels Juhl added: “We are extremely proud to launch Prada Beauty at la Samaritaine Paris Pont-Neuf as one of the pioneering stores in Travel Retail EMEAI.
“This new collection launch within our compelling space affirms our enduring partnership with DFS and the introduction of Prada Beauty stands as a testament to our commitment to excellence and innovation.”
Prada Beauty: Re-inventing skin and colour
Prada Beauty collections have been designed following an ‘avant-garde’ vision of beauty driven by technology and creativity, said the brand owner.
Prada Beauty’s skincare range, Prada Skin, is designed to help skin adapt to environmental changes. It offers everything from a cleanser and serum to a foundation, which delivers skin-boosting benefits. The skin’s ability to renew, regenerate and reinforce itself is augmented with Prada’s Adapto.gn Smart Technology, a complex that helps skin adapt to its environment in real-time.
Prada Color takes inspiration from archival looks from Prada’s runway shows. It comprises the Prada Monochrome Hyper Matte Durable Weightless Lip Color and Soft Matte Buildable Weightless Lip Color, the Prada Balm Lip Optimizing Care, and the Prada Dimensions Durable Multi-Effect Eyeshadow range.
The matte lipstick collections draw directly from Prada’s first ready-to-wear runway show in 1988, while other products draw from Prada’s extensive fashion archives, which holds over 27,000 textiles and patterns.
Prada Color is tech-augmented and powered by Prada’s exclusive Smart Tech-XTures technology. The technology provides hyper-flexible, blendable, breathable yet durable wear with skincare benefits. The collection brings digitally created colours to life through rich pigments in an experimental spectrum of shades.
All products are encased in sleek and sophisticated packaging with the unmistakable Prada aesthetic. They are eco-designed with refillability as a key pillar and embrace Prada Beauty’s codes of luxury, functionality and responsibility from inception to execution. ✈
