BELGIUM. Food and coffee brand Pret A Manger has partnered with SSP to open two shops at Brussels’ railway stations.
The openings at Brussels Midi Station and Brussels Central Station are scheduled for later this year and represent Pret A Manger’s entry into the Belgian market.
The shops will serve sandwiches, salads, wraps, baguettes, croissants and sweet treats alongside juices, smoothies, organic coffees and teas. The food will be prepared by teams in on-site kitchens every day using carefully sourced ingredients, the partners said.
“We’re delighted our first shops in Belgium will soon open,” commented Pret A Manger Partnerships Managing Director Michael Haley. “Finding a quick, fresh and delicious meal while travelling can often be difficult. We’re pleased we will be able to play a part in making it easier for those travelling through Brussels Central and Brussels Midi stations, as well as those who live and work nearby.
“Our partnership with SSP began in France several years ago and we’re looking forward to working with them to open our first shops in Brussels.”
SSP France and Benelux Managing Director Gérard d’Onofrio commented: “We’re thrilled to partner with [Belgium’s national railway company] SNCB/NMBS and Pret to introduce an innovative new food and drink concept to Brussels. We’re looking forward to working with Pret to provide passengers at busy train stations in the city with Pret’s organic coffee and freshly prepared baguettes, salads and hot food.”
Pret A Manger said that as part of its commitment to help alleviate the pressures of homelessness, the new shops in Brussels are on the look-out for local charities to donate unsold food to at the end of each day. In the UK, Pret said it had distributed more than three million food items to homeless charities, hostels and shelters in the last 12 months.
International Pret Foundation Project Manager Giovanna Pasini commented: “We’re currently looking for local charities to support through food donations each night and would love to be contacted by any organisations who feel they could benefit from collecting fresh, unsold food from us.”
Interested charities can contact Pret via Giovanna.pasini@pret.com.
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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. FAB 2019 will be held in Dallas, hosted by Dallas Fort Worth International Airport on 26-27 June.
