INTERNATIONAL. Airport lounges and travel experiences company Airport Dimensions has released a preview of its annual survey – AX24: The Age of The Airport Experience – which explores traveller demands for the airport commercial environment.
The research – which will be shared in full next week and includes insights from over 9,000 regular travellers across 16 countries – shows that the travel frequency planned by travellers who made a minimum of two return trips over the last 12 months will grow by an average +8% over the coming year.
According to the survey, Millennials and Generation Z have the most ambitious plans, expecting their travel to increase by +12% in the next 12 months. Airport Dimensions notes that this makes them potentially the most important segments for airports to focus on.
Airport Dimensions revealed five key themes that have emerged from the research results:
- Changes to passenger satisfaction levels, and how this varies across generational groups.
- How travellers are shifting their time and spend at airports to prioritise new experiences.
- The role of better airport communications in driving engagement and revenue.
- The changing demands for a multi-channel and better-value retail experience.
- The role that airport lounges can play in driving both satisfaction and increased spend.
We will bring you a summary of the key findings from the full survey and associated white paper in a report next week.
Airport Dimensions Director of Global Strategy Stephen Hay said: “Our 2024 research suggests that travellers’ needs and wants are evolving at an accelerated pace. There appears to be a real demand for a more enjoyable airport experience and travellers tell us they are happy to pay for the right experience.
“Airports will need to consider how they accelerate their own plans to bring together elements of digital, data and traveller engagement to meet these emerging demands and seize revenue growth opportunities.” ✈
