NEW ZEALAND. Pricing intelligence platform Priceport has rolled out an advanced real-time pricing analytics platform tailored for the travel retail sector in New Zealand and Australia.
The solution is designed to promote transparency and informed decision-making, offering verified pricing data and insights in the regional travel retail market.
Priceport is now deployed in a major international airport setting, introducing a fresh perspective on value alignment, competitive positioning and pricing strategy.
Priceport Founder and Director Sumeet Dhingra (who is speaking to potential partners about the concept at the Australian Airports Association Retail & Commercial Forum this week) said: “We built Priceport to bring clarity to an area that has long relied on assumptions. In today’s environment, pricing strategy needs to be grounded in reliable data – not guesswork.”
‘A smarter way to price’
The system integrates AI-powered product mapping with manual data validation to monitor and compare thousands of SKUs across duty-free and domestic retail environments.
It covers a range of practical applications, from strategic pricing reviews to operational and promotional alignment.
Key features include:
- Airport vs. off-airport price benchmarking: Compare pricing across travel retail and domestic channels to uncover value gaps and alignment opportunities.
- Analytics & market insights: Track price movements and trends with interactive dashboards and detailed reporting functionality.
- AI-driven product mapping: Enable like-for-like comparisons even across varied formats, pack sizes, or branding through smart matching.
- Competitive intelligence: Stay ahead with constantly refreshed data that empowers smarter promotions, stronger value delivery and improved traveller conversion.
The solution has received strong early feedback from international airports, which highlights its ability to deliver clearer insights into pricing performance across duty-free settings.
Priceport’s verified and independent data underpins these findings, providing commercial teams with deeper insights into market dynamics and the ability to drive more value for travelling consumers. ✈
