UK. Marketing and distribution specialist Protégé International has secured listings for its Wild Geese Irish Whiskey Collection with Alpha at Delhi Airport and with Nuance Bulgaria at Sofia Airport.
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The Wild Geese Single Malt with bespoke gift box |
The Wild Geese Collection and a set of artisan miniature bottles will also be presented at the TFWA World Exhibition this month (Stand number: Red Village K12).
In other news, Protégé will unveil a specially designed stand-alone gondola at Delhi Airport on 28 October. The gondola will display all three of the heavy-glass cube decanter bottles from the Wild Geese Collection with “striking and luxurious” bespoke gift boxes for the Wild Geese Rare Irish Whiskey, Single Malt Whiskey and the Fourth Centennial Limited Edition, the company said.
Domestic distribution of the super-premium Irish whiskey collection has been secured in various countries in the last few months including the Netherlands, Belgium, Luxembourg, Bulgaria, Malta, Australia, Russia, India, Singapore and Canada.
According to Protégé, the Wild Geese Collection was well received at its official launch in the Dutch market at a major alcoholic beverage show, Dranken Pakket, which took place in the Netherlands on 21 and 22 September.
In France, through Irish food board Bord Bia, the Wild Geese Collection was presented to French journalists and whisky writers at a press lunch that coincided with the Whisky Live show in Paris on 22 September.
Next month, the Wild Geese Collection will be presented to the South African market at Whisky Live South Africa in Cape Town and in Johannesburg.
For details, contact Protégé International at tel: +44 8700 339 866 or email: ian.smart@protege-international.com or info@protege-international.com.
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Flying high: Protégé’s Wild Geese Whiskey Collection has secured new listings and distribution worldwide |
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