To celebrate 10 years of the Black XS masterbrand, Puig has created the new limited-edition Black XS Be A Legend line. It was launched in European travel retail in January and is rolling out this month to Americas and Middle East travel retail.
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Debbie Harry and Iggy Pop showcase their legend credentials | |
In line with the name and concept, the ad campaign is fronted by rock legends Iggy Pop and Debbie Harry, whose paths first crossed in the 70s.
Black XS Be A Legend For Her aims to represent uniqueness, power and purity, according to the brand – qualities that make a legend. The juice, composed by Émilie Coppermann, includes notes of hellebore (the only rose that flowers in winter), black vanilla, patchouli and oud. The recommended retail price-point is €47 for the 50ml edt and €56 for the 80ml edt.
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The limited-edition Be A Legend line began its travel retail roll-out last month | |
Black XS Be A Legend for Him, nosed by Fabrice Pellegrin, pairs notes of leather and smoky cistus with lemon, cinnamon, cypriol, honey and orange blossom. It is priced at €53 for 100ml.
The packaging for the limited editions sports brighter colours and more rounded corners. The original purple shade of the women’s fragrance flacon has been updated with a lacquered pink, highlighted by black chalk calligraphy. The men’s bottle features a matte black colour scheme, offset with a pop of blue.
