SINGAPORE. Puig reinforced its commitment to Asia Pacific travel retail with a 234sq m pavilion at the TFWA Asia Pacific Exhibition in Singapore, doubling the size of its stand in 2019.
Puig showcased the latest novelties from its portfolio of niche and prestige brands including Christian Louboutin, Penhaligon’s, L’Artisan Parfumeur, Paco Rabanne, Carolina Herrera and Jean Paul Gaultier.
Penhaligon’s presented Oud de Nil, a new architectural concept that pays tribute to Penhaligon’s signature colour and the Nile River, which has inspired many fragrances over the years. The concept enables Penhaligon’s to connect its vibrant architecture codes and brand colours to stand out in the travel retail environment.
In addition, Penhaligon’s revealed its fourth pillar collection, Potions. The range comprises four scents: Liquid Love, A Balm of Calm, Eau the Audacity and A Kiss of Bliss. It targets wellbeing-focused customers who are looking to enhance their wellness routines through niche fragrances.
L’Artisan Parfumeur debuted two new fragrances: A Fleur de Pêche and Les Merveilles. A Fleur de Pêche is part of the brand’s La Collection range and offers delicate peach notes, while Les Merveilles takes influences from Eastern fables and ingredients.
Christian Louboutin showcased a vibrant new retail concept inspired by a Parisian apartment. The concept was created in partnership with Parisian interior designer Laura Gonzalez and features neoclassical design details, mouldings and skirtings in the brand’s signature red hue.
The brand revealed a new nourishing lip collection, The Rouge Louboutin Revolution. Other product highlights include the Rouge Louboutin Velvet Matte, Rouge Louboutin Silky Satin and Rouge Louboutin SOOOOO…Glow lipstick lines which have all been updated with the Glamlips complex. The complex infuses the lips with hyaluronic acid, vitamin B5 and pansy extract to provide lasting colour and comfort.
All the new Christian Louboutin makeup products are packaged in luxurious colours and finishes that give customers a sneak preview of the finish of the products.
Paco Rabanne highlighted its Phantom/Fame franchise, while Carolina Herrera shined the spotlight on the Good Girl/Bad Boy franchise.
Carolina Herrera also revealed a new feminine fragrance, Good Girl Blush Eau de Parfum.
The fragrance represents a new chapter for the Good Girl brand pillar and offers powdery floral notes.
Jean Paul Gaultier showcased its Scandal line, which is the brand’s fastest growing range in Asia Pacific.
The Scandal collection delivered 100% incremental sales for the brand in the region since launching in 2017.
The two key products in the Scandal range are Scandal Eau de Parfum and Scandal Pour Homme. The first is a chypre honey fragrance, while the latter is an intense woody oriental scent with a caramel note.
“At double the size of our 2019 booth, this year’s stand was a bold statement of intent, confirming Puig’s commitment to accelerating our business in the dynamic Asia Pacific region,” commented Puig Executive Vice President Global Travel Retail Kaatje Noens.
“This captivating space was perfect for meeting with customers in order to discuss growth opportunities and bring to life the essence of our beautiful brands.”✈
