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Prada Candy Kiss features a 60s inspired lacquered, curved bottle in white, gold and pink |
Puig has bolstered its Prada fragrance line with the addition of Prada Candy Kiss. It joins the original Prada Candy EDP, Prada Candy L’Eau and Prada Candy Florale.
The launch of Prada Candy Kiss will be supported with high-profile airport promotions in Barcelona, Madrid, Copenhagen, Bali and Dubai, among others. Multi-line promotional activity is planned in all travel retail regions.
Described as a fragrance that evokes the scent of delicate white cotton, a singular signature note of musk runs from the top note to the bottom and is balanced by vanilla and orange blossom. The fragrance was blended by Daniela Andrier under the creative direction of Miuccia Prada.
Prada Candy Kiss packaging and advertising images are inspired by the fashion and pop culture of the 1960s. American model Lexi Boling is the face of the campaign which was shot by Steven Meisel.
Available in 30ml, 50ml and 80ml, the scent will be available in travel retail outlets across Europe and the Middle East from March and Asia Pacific and the Americas from April.
