SOUTH KOREA. The first Christian Louboutin Beauty counter in travel retail has opened in Shinsegae’s flagship downtown duty free store in Seoul’s Myeongdong area.
The opening, which marks the first major development since Puig entered into a beauty licence agreement with the high-end shoe brand in 2018, is the first of three planned in travel retail this year.
Christian Louboutin Beauty’s range comprises products for lips, eyes and nails, including the brand’s best-selling Velvet Matte Lip Colour, which was extended in June 2019 to feature five new shades.
The range is focused around the brand’s signature red colour and aims to enable women to express different aspects of themselves, their personalities and moods.
Products in the range are enclosed in cases inspired by Middle Eastern antiquities and the art deco movement. The solid metal body of the Velvet Matte Lip Colour is reminiscent of a precious vial and has a turret-like crown, while the Rouge Louboutin nail colour features a dramatic eight-inch height, inspired by the tallest heel Christian Louboutin ever created, encased in a faceted glass bottle.
