UAE. Puig has partnered with Dubai Duty Free for the exclusive pre-launch of Carolina Herrera’s Good Girl Glorious Gold collector edition fragrance. The pre-launch is accompanied by a high-visibility multi-media campaign across DXB ’s (Dubai International Airport) three terminals. It will be available until 31 July.
This is the first time that family-owned fragrance group Puig and travel retailer Dubai Duty Free have partnered for an exclusive pre-launch.
The collaboration is a sign of a deepening relationship between the two companies and a shared commitment to offering a ‘first-class’ travel shopping experience.
Dubai Duty Free Senior Vice President Purchasing Saba Tahir commented, “At Dubai Duty Free, we pride ourselves in offering our customers exclusive, world-first products and a first-class shopping experience. The eye-catching Carolina Herrera Good Girl Glorious Gold Collector Edition pre-launch activity perfectly exemplifies our mission. The pre-launch has so far been a resounding success and we look forward to bringing more exclusive launches to customers in future.”
“The collaboration with Dubai Duty Free has been excellent and showcases the commitment we have to building brands and enhancing partnerships with our retailers,” according to Puig Global Travel Retail Vice President Antoine Lafourcade. “Dubai Duty Free’s experience — their team, staff, shops, and visibility — combined with the success of Good Girl made for a winning combination.”
Going for gold The Good Girl Glorious Gold collector edition fragrance is the fourth collector edition in the Good Girl range. Perfumer Louise Turner created the new scent, which offers notes of jasmine, sambac, tuberose, tonka bean, cocoa, and coffee. The packaging was inspired by the art deco movement and offers a glittering gold rendition of the Good Girl stiletto perfume bottle. Good Girl brand ambassador Karlie Kloss is the face of the campaign. The visuals were shot by New-York based fashion photographer Paul Maffi, while the campaign film was produced by Quentin Jones. |
He added, “Our consumer-first mindset has really driven this project; we are overwhelmed by the results and are very excited by the dynamic cooperation with Dubai Duty Free. We look forward to more ‘golden’ opportunities to push consumer engagement in travel retail.”
The Good Girl Glorious Gold pre-launch combined eye-catching animation sites with an extensive digital media campaign. The visuals are featured heavily on 200 JCDecaux screens throughout high footfall areas and a further 70 digital screens in Dubai Duty Free’s stores.
The pop-up ‘animation sites’ feature a striking gold and black art deco design, and offer the new collector-edition fragrance as well as Carolina Herrera’s Good Girl EDP and Good Girl Legère scents.
Travelling customers can also have their purchases gift-wrapped with Carolina Herrera’s signature red paper bag, which is accented with gold and silk details. To complete the shopping experience, customers also receive a gift with purchase when buying one or more fragrances. These include a gold-coloured pouch, a branded tote, and Good Girl bath salts.
