 | |
The print advertising visual for the new Prada Infusion d’Iris fragrance | |
SPAIN/ITALY. The Puig group has unveiled the second major women’s fragrance from the house of Prada. Infusion d’Iris will begin its worldwide launch this autumn.
The fragrance takes its name from one of its key ingredients – Iris Pallida from Florence. This predominant olfactory note is said to smell like the memory of the iris, rather than the traditional heavy scent of the flower.
More precisely, the name was inspired by the antiquated six-month long infusion process used to draw soft, fresh notes from the root of the iris plant. Puig claims to have reinterpreted this process, using new technology to create a more contemporary effect.
The juice was composed by Givaudan’s Daniela Andrier, in partnership with Miuccia Prada. “This perfume does not mimic any current trends in perfumery,” Andrier noted. “It does not follow any olfactory or descriptive stereotypes of what a woman should smell like, but rather expresses itself through its contrast between a great freshness and apparent lightness and a type of tender veil, sensual and strong, that envelops the body and the clothing of the woman who wears [it].”
|
|
(Top) Prada’s Infusion d’Iris edp spray; (bottom) the 700ml edp splash presentation |
Iris aside, other key ingredients include orange blossom and mandarin; galbanum and lentisc; benzoin and incense; and vetiver and cedar wood.
The Infusion d’Iris flacon echoes the design of vintage fragrance bottles. It is adorned with the historic Prada crest, which was originally designed by Miuccia Prada’s grandfather in 1913.
The crest also features on the outer carton, sitting slightly off-centre against a textured backdrop of pale-green, described as a signature company colour.
The fragrance will be available as a 50ml, 100ml and 200ml edp spray, and a 400ml and 700ml edp splash. The splash bottles come equipped with a small 30ml portable splash flask and funnel, thereby enabling the wearer to display the larger bottle at home and travel with the smaller size.
The print advertising campaign was shot by Steven Meisel and features smoky-eyed model Sasha Pivovarova wearing soft leather gloves.
MORE STORIES ON THE PUIG GROUP
Puig makes a Splash with new Herrera summer scents – 19/07/07
Picture Gallery: Puig revs its party-powered engine – 15/06/07
