POLAND. Spanish fragrance house Pyd has partnered with Aelia Duty Free to showcase the Scalpers Her & The Wild Flower fragrance across airports in Poland.
The high-profile promotions are running in Aelia Duty Free’s stores at Warsaw, Modlin, Kraków and Gdánsk airports throughout July.
Dressed in a feminine pink motif complete with floral elements, the podiums showcase the 30ml format of the scent.
Her & The Wild Flower is a fruity, woody, floral fragrance. It opens with mandarin, blackcurrant and raspberry top notes, with floral heart notes of orchid, dahlia and wild rose and a moss, amber and salted caramel base.
Pyd Deputy Communication and PR Director María Trolez Cortina said: “Scalpers Her & The Wild Flower is an explosion of flowers that will be covering Aelia’s points-of-sale during July. Its fruity, woody and floral fragrance is the trigger to bringing out our wildest side.” ✈
