SPAIN/QATAR. Qatar Airways has launched a global campaign to promote its sponsorship of FC Barcelona, the football club’s first commercial partnership in its 114-year history.
FC Barcelona Club President Sandro Rosell presented Qatar Airways CEO Akbar Al Baker with an autographed jersey on the pitch and the two also posed for official photos with the team. Youngsters from the FCBEscola children’s squad also joined the team on the pitch.
“Our Club has more than 100 years of history with many glorious moments. Qatar Airways is a young company which is full of enthusiasm and which, like ourselves, strives for excellence in everything it does,” said Rosell.
“Both of us are expanding globally in the world, with more and more supporters and customers and we share objectives which will consolidate our partnership.”
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Qatar Airways CEO Akbar Al Baker Al Baker (left) meets Lionel Messi with FC Barcelona Club President Sandro Rosell (right) |
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Members of the FC Barcelona first team wearing this season’s new official jersey |
Al Baker presented Rosell with a model of the Qatar Airways 787 Dreamliner and, during a reception following the launch, presented its newest global television campaign – ‘The Arrival’.
“We are proud to be uniting with a team that upholds one of my country’s core visions: uniting the world through sport, enriching societies through sport, and creating opportunities through sport,” said Al Baker.
“FC Barcelona is a team that unites the world. And Qatar Airways is truly a global connector. A perfect match – bringing your fan base closer to your hearts and home.”
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The new 90-second advert centres on a Qatar Airways flight attendant touching down in the Land of FC Barcelona, disembarking the Qatar Airways 777 and taking a journey through to the Camp Nou Stadium.
Throughout her adventure she encounters some of the club’s most famous players, past and present, experiences the rich history of FC Barcelona and meets the fans at the heart of the club.
Qatar Airways said its partnership with FC Barcelona will help to position the airline in the world, with the airline identifying with the club’s role as a powerful force for globalisation, solidarity, integration and social cohesion.
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Qatar Airways CEO Akbar Al Baker, FC Barcelona Club president Sandro Rosell and FC Barcelona Economic Vice President Javier Faus |
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