QATAR. Qatar Airways is marking Breast Cancer Awareness Month with a ‘Think Pink’ experience, which includes limited-edition amenity kits and pink-themed menus.
As reported, the airline has teamed up with Qatar Cancer Society (QCS) to launch a month-long ‘Think Pink’ breast cancer awareness campaign which underscores the importance of early detection and control. It is also supported by Hamad International Airport, Qatar Aviation Services and Qatar Duty Free.
Underlining its commitment to raising awareness of breast cancer for the fourth time, the airline is offering Business Class passengers, on long-haul and ultra-long-haul flights, an amenity bag created exclusively for Qatar Airways by Italian luggage brand Bric’s.
The vegan leather kits, for both men and women, feature a zipper pull in the shape of the breast cancer ribbon and printed message: ‘Think pink and support the fight’.
Each kit contains products from Castello Monte Vibiano Vecchio, an environmentally friendly and innovative nutrition-centric olive oil company. Skin care products include lip balm, hydrating facial mist, and anti-ageing moisturiser; pink socks and eyeshades are also included.
On flights from Doha, Business Class passengers have the opportunity to try pink-themed treats, including pink guava and grape lemonade and assorted desserts. Passengers on all ultra-long-haul flights departing from Doha are offered a special pink afternoon tea menu, featuring raspberry macaroons and opera cake.
“As an airline, we are inspired by the tremendous global effort that has gone into fighting this disease. We hope our message of breast cancer awareness reaches as many people as possible” – Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker
Qatar Airways Al Mourjan Business Lounge feature pink flower arrangements, pink ‘mocktails’ and a variety of pink sweets, as well as the ‘Think Pink’ afternoon tea menu, which includes a selection of finger sandwiches, scones and pastries.
Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month, and we are pleased to offer these unique luxury amenity kits to our passengers.
“As an airline, we are inspired by the tremendous global effort that has gone into fighting this disease. We hope our message of breast cancer awareness reaches as many people as possible.”
Economy Class passengers travelling on overnight long-haul and all ultra-long-haul flights are also offered limited-edition breast cancer awareness amenity kits. The bags feature the pink ribbon and include eyeshades, socks, earplugs, lip balm, toothbrush and toothpaste. Pink raspberry or strawberry mousse desserts are served on lunch and dinner services on all flights departing from Doha.
NOTE. The Moodie Davitt Report has turned its homepage and other media platforms pink in support of one of the world’s most remarkable and sustained Corporate Social Responsibility projects, The Estée Lauder Companies 2020 Breast Cancer Campaign.
