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Flying high on its win, Qatar Airways is voted and judged as the overall winner of best emerging airline in social media for 2013 |
Qatar Airways took home first prize for the Best Emerging Airline/Airport on Social Media at the fourth Annual SimpliFlying Awards, which were held in Amsterdam recently in conjunction with the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference.
The recipient of the award was decided by a public vote and a panel of judges from the travel marketing industry including Airlinetrends.com CEO Raymond Kollau, MMGY Global Vice President of Content and Social Strategy Robert Patterson and Yelp.com Business Manager Rosie Akenhead. The awards, which were launched in 2010, were developed to recognise the best social media practices by airlines and airports.
Commenting on the event, SimpliFlying CEO Shashank Nigam said: “Qatar Airways is certainly top in the league when it comes to social media. They have built a huge following on social media in the last couple of years with engaging campaigns like Tweet-a-meet and partnerships like those with FC Barcelona and premium hotels in exotic locales.
“Their social media campaigns are well thought out and seek to achieve multiple benefits for the airline each time. Qatar Airways is certainly staying ahead of the competition by thinking differently about aviation marketing.”
Qatar Airways uses 14 social media outlets to assist, inform and engage its travellers. These include Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr, Tumblr, Google+, LinkedIn and Foursquare, as well as VK in Russia and Weibo, t.qq.com and Wechat in China.
In other social media news, The Moodie Report will be making an announcement shortly regarding its second annual social media awards, The Moodies.
