QATAR. Qatar Duty Free (QDF) today announced an extensive sponsorship programme embracing multiple world-renowned tennis and golf events throughout February, including the Qatar TotalEnergies Open, Qatar ExxonMobil Open and Commercial Bank Qatar Masters.
These initiatives will be supported by an engaging airport campaign themed ‘Shop Like a Pro’ at Hamad International Airport in Doha.
Each retail category will have its own catchphrase including ‘It’s Crunch Time!’ and ‘Team up’.
The Shop Like a Pro campaign is designed to captivate travellers with its distinct sports theme, QDF said.
Collectively, these events celebrate Qatar’s passion for sports and create a vibrant and energetic atmosphere for travellers during February, coinciding with Qatar National Sports Day, which takes place on the second Tuesday of the month.
QDF has renewed its sponsorship of Qatar TotalEnergies Open, a prestigious tennis tournament on the Women’s Tennis Association tour, taking place from 11 to 17 February. The support marks the travel retailer’s wider efforts and sustained commitment to promoting women’s sports and empowering female athletes.
QDF is also the sponsor of the Qatar ExxonMobil Open, a premier men’s tennis event on the ATP World Tour, which takes place from 19 to 24 February. Both tournaments will take place at the Khalifa International Tennis and Squash Complex.
In addition to tennis, QDF is sponsoring the Commercial Bank Qatar Masters golf tournament, a prestigious European Tour event it has supported since 2009.
In addition to the sponsorship, QDF will continue its long-standing Hole-in-One sponsorship, offering a US$155,000 voucher to be redeemed at Qatar Duty Free to the golfer who achieves a hole in one on the 13th hole.
With the tournaments attracting world-class athletes and showcasing Qatar’s high-calibre sporting facilities, QDF is leveraging and elevating the excitement through the Shop Like a Pro campaign.
From 7 January until the beginning of March, travellers can enjoy an engaging shopping experience inspired by the energy and enthusiasm of sports.
The campaign coincides with Qatar’s National Sports Day, hosted on 13 February this year. It also falls in line with other major sporting events taking place in early 2024 such as the Asian Football Cup, FINA World Championships and Tennis Open tournaments.
QDF Senior Vice President Thabet Musleh said: “A major month in Qatar’s sporting calendar, February also sees us celebrating our National Sports Day. We are thrilled to mark this period with a programme of high-profile sponsorships and a sporting-themed retail campaign.
“QDF’s sponsorships and shopping campaign aim to elevate Qatar’s sporting legacy and provide an unforgettable journey for travellers passing through Hamad International Airport.”
Qatar Duty Free will also be sponsoring the MotoGP and Formula 1 Grand Prix in March as part of its three-year sponsorship agreement with Lusail International Circuit.
“These dynamic sponsorships further solidify QDF’s commitment to delivering exceptional experiences through effective partnerships,” QDF said. ✈
