INTERNATIONAL. Prominent Chinese marketing consultancy Qinrive Asia has launched Travel V – a service platform consolidating travel information related to Key Opinion Leaders (KOLs) experienced in travel retail content.
In an effort to deliver more to the channel, the company has streamlined procedures for marketing agencies and divisions seeking to collaborate with influencers on campaigns.
According to Qinrive Asia, Travel V addresses the real pain points in travel retail marketing by providing a solution for sending influencers to event sites. The platform consolidates influencers’ travel plans, destinations and schedules, enabling marketing agencies and travel retail players to strategically plan collaboration with the information provided.
Through this approach, Travel V aims to enhance efficiency and increase prospects of monetising opportunities related to influencers’ itineraries.
Solutions are offered by the platform to enable brands and content creators to join forces and deliver authentic and original content related to travel based on each influencer’s individual style and attitude.
Prior to launching the platform, Qinrive Asia approached leading Chinese social media influencers in fashion, beauty, travel and lifestyle with whom it has previously partnered on more than 100 premium brand campaigns.
Travel V’s first batch of data collection included over 1,000 influencers’ itineraries. Various content options can be explored, including store visits, product tutorials and duty-free shopping tips, the company said.
With the forthcoming Olympic Games in France trending on social media, Travel V aims to leverage opportunities for brands and influencers to cooperate. A group of high-tier Chinese beauty influencers departing from Beijing, Shanghai and Hangzhou to Paris have been gathered for special activations during the lead-up to the Games. ✈️
