AUSTRALIA. Digital outdoor media company QMS has extended its long-term outdoor contract with Canberra Airport for the exclusive sales and marketing rights to all internal and external advertising assets at the Australian capital city’s gateway.
QMS has been delivering the out-of-home advertising programme at Canberra Airport since 2017.
Canberra Airport Head of Aviation Michael Thomson said: “The decision to extend QMS’ contract comes after a successful five years of partnership and growth. From the outset, QMS understood the vision of our airport and have collaborated with us to create something unique to Canberra.
“QMS’ success at providing two-way benefits for the airport and its visitors, even through the pandemic when the industry was at a standstill, is testament to the vision and expertise of the business and its approach to working with its partners towards long-term common goals.
“We are excited by the possibilities that our renewed partnership will deliver for Canberra Airport and all its visitors.”
Canberra Airport is one of the key transport hubs in Australia, serving more than 3.2 million passengers in pre-pandemic 2019.
As the travel industry continues its post-COVID recovery, QMS noted that passenger numbers have grown significantly, rising +140% since January this year.
QMS Chief Executive Officer John O’Neill said: “We have a fantastic partnership with Canberra Airport and we are delighted that it will continue well into the future as it extends our digital network footprint to deliver more audiences for our customers.
“Canberra Airport adds significant value to the digital-by-design QMS portfolio, particularly as travel audiences continue to rebound and parliament returns to full in-person scheduling.”
He added: “We know our partnership with the airport will only continue to strengthen and continue to add great value to our client’s schedules.”
QMS General Manager – Sales Bill Athanassiou said: “With its digital and high-impact advertising assets, the Canberra Airport precinct is the only scalable way to reach the highly sought-after and influential audience that travels through the airport every day.”
Note: The Moodie Davitt Report is the industry’s most popular channel for launching commercial proposals and for publishing the results. If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport or other travel-related infrastructure revenues, simply e-mail Martin Moodie at Martin@MoodieDavittReport.com.
We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately.
Similarly, The Moodie Davitt Report is the only international business intelligence service and industry media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. We embrace all commercial revenues, including duty free and other retail, food & beverage, property, passenger lounges, hotels, car parking, hospital and other medical facilities, the Internet, advertising and related revenue streams.
Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.
