USA. Raleigh-Durham International Airport is to implement IDeaS Revenue Solutions’ demand-based, dynamic pricing car parking technology.
Airport operator Raleigh-Durham Airport Authority said its aim was to create a better parking experience and optimise space utilisation.
The implementation represents the latest step in a parking transformation programme at Raleigh-Durham, whose 18,830 parking spaces represent its largest source of revenue.
IDeaS Car Park Revenue Management System is a cloud-based forecasting and pricing solution. It uses advanced SAS (Statistical Analysis System) analytics, artificial intelligence and deep machine-learning to deliver optimal demand-based, dynamic pricing decisions “fuelled by a 365-day future view of parking demand”, according to the software company.
The system will complement the ParkRDU parking reservation system Raleigh-Durham soft-launched in mid-2018.
Raleigh-Durham Airport Authority President and CEO Michael Landguth said: “IDeaS has the technology and expertise necessary to help us make informed decisions, shaping more effective marketing strategies, sales programmes and overall airport parking revenue management. We are fortunate to have a renowned data-analytics partner right here in the Research Triangle [an area of North Carolina].”
IDeaS Head of Global Sales, Parking Guy Barnes commented: “While the concept of demand-based dynamic pricing in the wider travel industry is not new, Raleigh-Durham is one of the first airports in the USA to further invest in its future by transforming its commercial strategy for parking. IDeaS is extremely excited to be a partner in its journey to drive new levels of revenue performance while continuing to improve customer experience.”
