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New role: Nadja Fromm |
Berlin chocolatier Rausch has expanded its marketing team, bringing Nadja Fromm on board to handle the company’s range of chocolates for all markets including travel retail.
Fromm was most recently an Account Director at G.V.K. mbH, whose clients include Tchibo, GlaxoSmithKline and Unilever, responsible for all issues dealing with trade and shopper marketing. An important element of her role will be raising Rausch’s image and profile within the travel retail sector, seen as an important element in Rausch’s ambition to build its global presence.
She commented: “I am delighted to be bringing my experience from various industries and disciplines to this exciting company. Together with marketing Managing Director Jörn Schumann, it will be my aim to get the maximum possible out of the Rausch Plantagen-Schokolade brand. The new arena of travel retail is a particularly exciting challenge which I am very much looking forward to “˜getting my teeth into’.”
Rausch Plantagen-Schokolade is a German family-owned company that has been producing chocolate since 1918. With a staff of around 500, Rausch is present in over 30 countries worldwide and is a leading processor of fine-flavoured cocoa in Europe.
