Premium German chocolate company Rausch Schokoladen GmbH will be showcasing a range of travel retail exclusive lines at the TFWA World Exhibition this month (Stand number: Yellow Village E35).
Presented for the first time at the TFWA Asia Pacific earlier in May this year, the range is now being launched into travel retail markets globally.
“We were delighted with the response in Singapore,” said Rausch Managing Director Joern Schumann. “The travel retail range was extremely well received and we are now ready to market the final offer to buyers worldwide.”
The company claims to use only 100% pure single origin fine-flavoured cocoas which are, Schumann explained, “the most rare and expensive but also the most delicious and aromatic cocoas in the world”.
“Only about 5% of the world’s annual cocoa harvest is fine-flavoured cocoa,” he continued. “Rather like wine, each has its own very distinctive flavour. The flavours of cocoa are determined by the genotype and growing region, thus each taste is unique. This is very different from bulk cocoas which are harvested from cloned, specially cultivated cocoa trees with high yields and productivity. Fine flavour cocoas – the original cocoas – require a lot of care and time to allow their special flavours to unfold.”
Wherever possible, Rausch buys its fine-flavoured cocoa direct from farmers to ensure quality, and then controls every step of the process from plantation to production. The result is eight different chocolate recipes* ranging from 35% to 75% cocoa from countries of origin including Grenada, Trinidad, Costa Rica and Madagascar.
Each recipe is “˜pure’, i.e. unblended in terms of origin and quality, and simply made from fine-flavoured cocoa paste, cocoa butter and cane sugar (plus whole milk powder for milk recipes) with no added flavourings or emulsifiers, the company claimed.
“The range offers complete flavour diversity, creating pure chocolate varieties which will delight all chocolate connoisseurs,” said Schumann. “Our motto is quality without compromise.”
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Rausch’s travel retail range is produced under the “˜World of Chocolates’ banner |
The travel retail range, produced under the “˜World of Chocolates’ banner, has been designed both for impulse self-consumption and gifting, as part of an overall aim to strengthen the company’s overseas business.
“We export to over 30 countries but believe there is still huge potential to expand,” continued Schumann. “We are very strong in Germany, of course, and are also seeing increasingly good results in Asia, particularly China, and good growth in the Middle East and the Americas. We believe that travel retail can help us to further leverage growth in domestic markets and are confident that Rausch can become as well known a brand in this distribution category as it is in Germany.
“Our first show in Cannes last year certainly proved that there is a market for quality, premium and pure chocolate in travel retail; we also discovered the need and expectation for exclusive travel retail lines – hence the development of three lines which would enable consumers to experience both a variety of chocolate tastes and the different formats which Rausch offers in the domestic channel. We have also tried to offer added value, so all the packaging has the potential for further use.”
The World of Chocolates range includes the following products:
Small Bites – A mixed pack of 32 small bites, weighing 6.7g each. They are packed in an attractive mini hessian-style cocoa bag tied with a ribbon. The mix of premium whole milk and fine dark chocolates are made from eight different fine flavour cocoas, and aims to address the growing snacking and sharing trend,
Sticks – Eight chocolate sticks of 40g each are presented in a wooden cylinder which can be used afterwards as a container for pens/pencils etc. It is ideal for snacking or gifting, according to Rausch.
Bars – A high quality wooden gift box containing a mix of four 100g bars: two whole (Noumea/Puerto Cabello) and two dark (Amacado/Trinidoro). It is ideal as an impulse gift item, Rausch said.
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(Left top) The Small Bites mixed pack of 32 milk and dark chocolates; (Right) The wooden cylinder of chocolate sticks can be used afterwards as a container for pens/pencils (left bottom) | |
About Rausch
Rausch Privat-Chocolatiers was founded in 1918 and is now run by the fifth generation of the Rausch family. Rausch also operates the world’s largest chocolate shop in Berlin, Fassbender & Rausch Chocolatiers, comprising a store and a restaurant.
The premium chocolates have cocoa contents between 35% and 75%, using the world’s best fine flavour cocoas from selected plantations. Each variety consists of the best fine flavour cocoa from the respective country, cane sugar and – for the whole milk varieties – whole milk powder. Rausch chocolate does not contain lecithin, nuts, spices, artificial flavours or fillings.
The company’s heart-shaped chocolates are said to be well known on Air Berlin, with some 15 million hearts produced and given out to passengers each year.
*NOTE: The eight varieties of chocolate being used are: Nouméa 35% cocoa, Madanga 39%, Puerto Cabello 43%, Guacimo 47%, Amacado 60%, Grenada 65%, El Cuador 70%, and Trinidoro 75%.
For trade enquiries, contact Jörn Schumann, Managing Director, Rausch Schokoladen GmbH; tel: +49 30 757 88 120 or e-mail: JSchumann@rausch.de. Visit www.rausch.de.
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The World of Chocolates wooden gift box containing a mix of four 100g bars: two whole (Noumea/Puerto Cabello) and two dark (Amacado/Trinidoro) | |
