Danish organic fruit & nut snack company Rawbite has secured new listings with Dufry, Harding and Scandlines. The brand is now sold in over 45 countries worldwide.
Rawbite is now available in Dufry’s duty free airport locations across Europe and Africa travel retail. It is also listed onboard Scandlines ferries and onboard Harding’s cruise partners in Europe.
Rawbite was founded by Rolf Nolsøe Bau, Morten Fullteron, and Nikolaj Lehmann in 2009, with the aim of creating a 100% organic, gluten-free, and vegan fruit and nut bar with no added sugars.
All of Rawbite’s products are made from organic dried fruits and nuts and come in eight healthy varieties. According to the company, the Rawbite bars are ideal travel snacks as they don’t drip, crumble, melt, or smear – and can survive various temperatures.
“It is with immense pride that we are kicking off 2020 with these new signings. To work with leading travel retail operators goes hand in hand with our ambitions for Rawbite, which is to support travellers living a conscious lifestyle wherever they go,” said Rawbite Co-Founder and Head of New Business Rolf Nolsøe Bau.
“These are important steps towards fulfilling that ambition and we will work hard to ensure that our newest partnerships will be successful,” he added.
Over the last ten years, Travel Research Agency m1nd-set conducted consumer trends based research with over two million travellers and deduced that 55% are looking for healthier snack options. It also revealed that 48% of travellers feel that the current offer in the confectionery category is not suitable for snacking.
Based on these findings, The Blueprint Partnership Travel Retail Consultant Thomas Kaneko commented that there is an opportunity for a healthy snack company such as Rawbite to fill a gap in the market. He said, “Rawbite sits well within the confectionary category because of its strong focus on honest ingredients.
“Today, Rawbite is available in 45 countries and the brand’s footprint in terms of airports, cruise ships and ferries keeps growing. The Rawbite product and brand resonate with millennial travellers, a consumer group that is health conscious and constantly on the go.”
