Luxottica Group will present Ray-Ban’s Spring Summer 2015 collection, featuring technologically advanced versions of its iconic models along with new sun and optical styles, at the TFWA World Exhibition in Cannes next week (stand number: Riviera Village RG8).
For the SS15 collection, Ray-Ban has tapped into new technologies and applied them to its iconic Aviator and Wayfarer models.
Liteforce – an ultra-light, highly durable material used in the aerospace industry – has been used in two new sport styles in the sun segment and in a mini collection in the optical segment.
The Light Ray technology, based on a titanium alloy and a patented screwless, weldless hinge, has been advanced into Light Ray 2.0, featuring a mix of nylon and Light Ray.
The Wayfarer – described as “the icon of Spring Summer 2015” – is being offered in denim, leather, and Liteforce in the optical version, as well as in a new premium acetate with an original fleck effect.
ICONS
For the first time in history, the Wayfarers (RB2140) are offered in an original denim version produced through a high-tech process developed by Ray-Ban. The frames of the Denim Wayfarer are made of 100% ultra-strong denim, with a coating of polypropylene layers. The two materials are combined through an accurate layering process carried out at temperatures reaching 200°C to achieve complete adhesion. Made of four or five layers of denim, the style comes in classical denim blue or in a range of new colours: black, light blue, rust, green and purple.
The Wayfarer Fleck Acetate features notes of green, blue and yellow that blend into the tortoiseshell acetate with a special colour effect. This has resulted in several versions of Havana: Havana blue, Havana green, Havana black, Havana red and Havana brown.
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Left: Denim Wayfarer, made of 100% ultra-strong denim, with a coating of polypropylene layers; Right: Wayfarer Fleck Acetate, available in several Havana versions | |
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Left: Aviators are refreshed and revamped with new materials and colours; Right: Caravan, another Ray-Ban classic restyled with a brass effect on the metal frames and mirrored lenses | |
Like the other Icons of the brand, the Aviators (RB3025) are being refreshed and revamped with new materials and colours. The brass-like effect gives the metal frame a vintage patina, in sharp contrast with the contemporary look of the mirrored lenses in vibrant colours. Available combinations include semi-gloss brushed bronze with grey-purple, red, lilac or blue mirrored lenses.
The Caravan (RB3136) is another Ray-Ban classic restyled with a brass effect on the metal frames and mirrored lenses in totally new shades. Available combinations include semi-gloss brushed bronze with grey-purple, red, lilac or blue mirrored lenses.
TECH LIGHT RAY
The Light Ray technology (titanium frames with patented weldless hinges) has been updated to Light Ray 2.0, resulting in two new versions of the Aviator (RB4211) and Wayfarer (RB4210) sunglasses, with fronts of ultra-thin nylon and temples of 100% pure titanium.
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RB4210 Wayfarer Light Ray 2.0 (left) and RB4211 Aviator Light Ray 2.0 | |
In these technologically advanced versions of the classic Wayfarer and Aviator styles, the finishes have been changed to produce a sharper contrast with the sun lenses. Available with blue, green and orange mirrored lenses; matte dark blue with gradient grey lenses; matte black with grey lenses, and matte brown with gradient brown lenses.
TECH LITEFORCE
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RB4215, a new sun style with a sporty casual look and a wide rectangular shape |
Liteforce is a next-generation material already used by Ray-Ban for sunglasses, and now also available in the optical segment.
Liteforce is a semicrystalline thermoplastic with “outstanding” resistance to chemical and mechanical agents, according to Luxottica. For this reason, it is used in the aerospace and chemical industries. Its key benefits in optical applications are lightness, flexibility, durability and comfort, making it particularly suitable for lightweight optical glasses of superior comfort.
RB4215 is a new sun style featuring a sporty casual look and a wide rectangular shape. The frame is entirely made of Liteforce, with a semi-gloss or semi-matte finish. The Ray-Ban logo is engraved on the precision cast hinge.
Offered in black with green lenses; amaranth red with gradient brown lenses; matte blue with gradient grey lenses; dark brown with brown polarized lenses; and dark purple with gradient grey polarized lenses.
