 |
Klaus Mellin says there was a notable increase of airline buyers to the Braun stand at this year’s TFWA. About 42% of total Braun visitors were from Europe, followed by Asia Pacific at 24% and the Middle East at 14%. |
 |
Positive comments were received about the unusual packaging of the Braun 2865 cruZer3 shavers |
 |
The new 1.200 watts e.Go travel hairdryer from Braun (dual voltage) has a compact and sturdy body ideal for people on the move. The professional concentrator can be easily removed. Available from February 2005 at duty free prices of around €20 |
GERMANY. Braun is experiencing record sales with InterBaires in South America, according to duty free sales agent Klaus Mellin.
“The new shop at Montevideo Carrasco Airport is excellent,” he said. “All the passengers have to pass through the duty free area. Braun’s stock sold out in five to six weeks, from the opening in mid-July to the end of August.
“We will nearly double business with InterBaires this year. Business is booming in Argentina – they have come out of the [economic] crisis much faster than we anticipated.”
Mellin said the presentation of Braun’s products was very good at Montevideo in Uruguay with open displays.
He added that Braun was featured in a new display at Buenos Aires Ezeiza Airport from mid-September.
“We are investigating what electronics products they are going to put in the new store at Guayaquil [in Ecuador],” said Mellin.
In Asia, another electronics hotspot, Braun is listed with King Power in Thailand and King Power Hong Kong, at Macau Airport. Plans are afoot to expand the electronics offer at the airport and the train station in Macau, said Mellin.
MORE NEWS ON BRAUN
Braun shavers in trim shape at InterBaires – 15/09/04
Braun travels light with new pocketable shavers and toothbrushes – 02/09/2004
Braun launches new mid-price and womens ranges – 10/02/04
Vintage year for male cosmetics at InterBaires? – 07/09/04
InterBaires boosts penetration, spend per transaction and overall sales – 24/08/04
