Rituals Cosmetics has launched a new line of bath and body products which aims to rediscover the ancient art of living wisely.
The Ritual of Ayurveda comprises 16 products which support the Ayurvedic principle of cleansing and balancing energies.
The collection includes three new 100% natural dry oils, which are each designed to cleanse a specific dosha, or type of energy, and keep them in balance: Kapha oil is enriched with ginger and cinnamon; Pitta features lavender and ylang ylang and Vata includes sweet almond oil and basil.
Other products include shower foam, body scrub, hand lotion, bed & body mist and fragrance sticks.
Rituals Cosmetics Wholesale Director Neil Ebbutt said: “Rituals’ latest collection is inspired by the ancient Indian wisdom of Ayurveda or ‘science of life’. It is another example of how we aim to deliver great product concepts with an authentic tradition; in this case a concept based on a ritual that can help to restore the natural balance of mood and energy that our busy lives often upset. It is these authentic stories that have allowed Rituals to create its own unique place in the market and The Ritual of Ayurveda continues our commitment to bringing products with a difference to travel retail customers.
“The full collection of 16 products will be in our stand-alone airport stores and the most in-demand products such as body creams, bath foam, hand washes, fragrance sticks and scented candles will be available in all our shop-in-shop locations in all territories.”
The Ritual of Ayurveda will be presented at TFWA World Exhibition (Yellow village, B19).
