Rémy Cointreau Global Travel Retail has unveiled what it claims is one of the world’s first honey-flavoured French liqueurs: St-Rémy with French Honey.
The drink is a blend of St-Rémy French brandy pure and natural honey, made by bees which have collected their nectar from sun-warmed meadows in southern France.
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St-Rémy Cellar Master Martine Pain described the result as “a highly refined liqueur characterised by malted, flowery, woody and fruity notes. It promises rich sensations and irresistible pleasure.”
It is designed to be drunk as a shot or with a mixer such as cola in a long refreshing drink. Cocktails such as the Beekeeper’s Cooler combine St-Rémy with French Honey with fresh lemon juice, ginger ale and fresh raspberries.
Available in a 70cl (30% ABV) bottle, it is being launched into travel retail with a full merchandising platform, including displays shaped like beehives and push carts reminiscent of a traditional village market in southern France. These all appear under the ‘Honeystly French, Honeystly Delicious’ tagline for the campaign.
Description and tasting notes
“In appearance the liqueur is clear and bright with the amber and gold hues of aged brandy,” said Rémy Cointreau Global Travel Retail. “On the nose St-Rémy with French Honey reveals the characteristic aromas of Provence honey, combined with subtle floral and woody notes from the blend with St-Rémy brandy. The softness of the dried fruit aromas gives it wonderful roundness, but with a gentle strength.
“On the palate the blend of honey and eau-de-vie provides St-Rémy with French Honey with its excellent taste balance. The harmony created by combining dried fruit and woody notes delivers a unique sweetness and makes this liqueur easy to taste. It is free of any syrupy effect and its perfectly balanced sugar content allows it to achieve wonderful length in the mouth.”
