Rémy Martin and DFS launch Louis XIII Rare Cask 42,6 in Americas

Rémy Martin has launched Louis XIII Rare Cask 42,6 into Americas duty free, with DFS North America given exclusivity on the US$24,000 Cognac until the end of October.

Louis XIII Rare Cask 42,6 is the second distinctive barrel to be discovered in the Cognac’s history, with only enough liquid to produce 738 decanters. It has an ABV of 42.6%, slightly higher than the 40% of the classic Louis XIII. Each decanter is engraved with a unique number from 1 to 738.

The decanter was officially unveiled at Los Angeles International Airport’s Tom Bradley International Terminal in a ceremony attended by DFS and Rémy Cointreau Travel Retail Americas. It is housed in DFS’s Rare Pillar showcase, and is revealed by pulling aside outer display panels designed to be similar to the coffret that contains the decanter.

Only 738 decanters of Louis XIII Rare Cask 42,6 have been produced

“DFS is pleased to continue our long standing relationship with Rémy Martin and our mutual commitment to rare and extraordinary bottles,” said DFS North America Managing Director Polly Nelson.

“In the past several years we have had success with bottles such as the Rémy Martin Louis XIII Black Pearl for US$55,000. Rémy Martin will be featured as part of our premium spirits in the new DFS locations in the new terminal at Los Angeles International Airport. We are looking forward to even more partnerships and success in the years to come.”

As previously reported, this second rare cask made its global travel retail debut with DFS at Changi Airport earlier this year.

Originally discovered in 2009, the evolution of the cask was followed closely by the House of Rémy Martin cellar masters until 2012, when it was decided the right taste balance had been achieved.

It is said to feature autumnal notes of plum and dates, mingling with flavours of gingerbread, prune stone and ginger, and punctuated by a final touch of tobacco leaf.

Rémy Cointreau Travel Retail Americas Sales Manager Tam Nguyen, DFS Group CFO Mark James, DFS North America Managing Director Polly Nelson, Los Angeles World Airports Managing Director Media and Public Relations Mary Grady, DFS North America Operations Control Director Nicolas Landinez, Rémy Cointreau Travel Retail Americas Marketing Director Edwin Garcia and DFS North America General Manager Los Angeles International Airport Robert Calzadilla at the unveiling event
DFS North America Managing Director Polly Nelson and Rémy Cointreau Travel Retail Americas Marketing Director Edwin Garcia introduce the decanter

The Cognac is bottled in a black crystal decanter, created exclusively by Baccarat and based on the shape of the classic Louis XIII bottle. A team of more than 20 master craftsmen complete more than 50 steps to create a single Rare Cask decanter, all of which must be carried out while maintaining the opaque crystal at a constant temperature. It is adorned with a 22 carat rose gold neck with delicately engraved quatrefoils patterns on both sides.

Rémy Cointreau Travel Retail Americas Marketing Director Edwin Garcia said: “As the ultimate expression of the House of Rémy Martin, Louis XIII Rare Cask 42,6 contains unparalleled craftsmanship, richness and aromatic intensity unlike any other competitor.

“We are confident connoisseurs worldwide will feel an immediate connection with our ultra-premium spirit. Rémy Cointreau Travel Retail Americas is certain this launch plan will help further strengthen and grow our continuous partnership with DFS North America and worldwide. It is the perfect fit between the Louis XIII Rare Cask, the DFS high-end customer profile and its beautiful stores.”

For more information on Louis XIII Rare Cask 42,6, visit www.rare-cask.com. For retail availability, call the Louis XIII Rare Cask Concierge at 866-204-6373. More information on Louis XIII is available at www.louis-xiii.com.

The unveiling ceremony was accompanied by classical tunes from a string quartet
Food & Beverage The Magazine eZine