Rémy Cointreau Global Travel Retail has extended its permanent Cognac collection with the travel retail-exclusive Rémy Martin CLUB Exception. It has an RRP of €150 (US$162).
Rémy Martin CLUB Exception was first unveiled with high-profile promotions at Paris Charles de Gaulle and Hong Kong International Airport from April. The eye-catching installations invited travellers to discover the new Cognac in a multi-sensorial way.
The kaleidoscopic podiums were designed with multi-dimensional shelving, grabbing the attention of travellers. Travellers were invited to indulge in interactive tasting experiences with crafted pairings which highlighted the Cognac Fine Champagne’s distinctive notes.
The gourmet pairings included freshly shelled walnuts which highlighted the Cognac’s spicy fruit and nut flavours, nougat which enhanced the Cognac’s long finish and dried apricots which brought out the fruity notes.
“We are thrilled to introduce Rémy Martin CLUB Exception, an extraordinary and rare addition to our esteemed collection of fine cognacs exclusively in travel retail,” commented Rémy Cointreau Chief Executive Officer – EMEA, APAC and Global Travel Retail Ian McLernon.
“Crafted with meticulous care, this special offering is a testament to our ongoing commitment to providing unparalleled cognac experiences as we aspire to create exceptional journeys for every traveling client. We thank our retail partners across the world for their continued collaboration and look forward to accompanying clients on Rémy Martin CLUB Exception’s journey of refined taste, indulgence and exquisite elegance.”
The travel retail-exclusive expression is being rolled out in strategic locations globally, building on the activations in Paris and Hong Kong.
Rémy Martin CLUB Exception was created by Rémy Martin Cellar Master Baptiste Loiseau who was inspired by the energy and creativity of today’s ‘multi-talented experience seekers’. Loiseau took the Rémy Martin CLUB blend and infused it with eaux-de-vie from Grande Champagne and Petite Champagne from the heart of the Cognac region.
The Cognac Fine Champagne opens with hazelnut notes which give way to dried figs and apricots, sweet vanilla and winter spices, followed by toasted almonds, oranges and roasted coffee. It offers a smooth, velvety and lingering finish.
“I wanted to pay homage to the Rémy Martin CLUB blend by creating an elevated version,” commented Loiseau. “Enriched with treasures from our cellars, it reveals new facets with enhanced intensity and roundness. If I had to describe Rémy Martin CLUB Exception in one word, I would say ‘exceptional’.”
The Cognac Fine Champagne is housed in a striking black bottle with eight sides, which is similar to a kaleidoscope. It is packaged in a matching premium gift box with gold lettering and a diamond-shaped plaque that features a Centaur, a mythical figure that pays homage to the original CLUB blend and the logo of Rémy Martin. A multi-coloured label design hints at the complex flavours inside and inspires the kaleidoscopic theming of the activations in Paris and Hong Kong. ✈
