US. Brown-Forman Travel Retail and Woodford Reserve, “˜The Official Bourbon of the Kentucky Derby’, have joined forces with The Moodie Report Foundation to offer “˜The Ultimate Kentucky Derby Experience’.
This unique experience will be auctioned for charity at www.TheMoodieReport.com. Any retail company active in the channel can participate.
The winner will receive two round-trip Business Class airfares from anywhere in the world to Louisville, Kentucky for the running of the 139th Kentucky Derby on Saturday, 4 May 2013.
The amazing prize, proceeds of which go to the Moodie Report Foundation* (dedicated to funding cancer research), also includes lodging, meals and tickets to both the Kentucky Derby and The Oaks on Friday, 3 May 2013 as well as a VIP tour of Churchill Downs and other Brown-Forman-related entertainment activities. This includes a visit to the famous Three Chimneys Horse Farm – home to several retired Kentucky Derby Winners – and the Brown-Forman Cooperage.
The winners will arrive in Louisville on Wednesday, 1 May. On 2 May they will tour Churchill and then the Cooperage. On Friday they will join the fabulous Brown-Forman Derby activities. Departure is from Louisville on Sunday, 5 May.
Bids should be tabled by e-mail to Martin@TheMoodieReport.com, headed “˜Brown-Forman’s Ultimate Experience’. A reserve of US$10,000 is in place.
Bids close on 15 March. Regular updates will be issued online informing readers of progress.
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Brown-Forman Travel Retail and Woodford Reserve are offering winners “˜The Ultimate Kentucky Derby Experience’ |
Brown-Forman Global Travel Retail Vice President and Managing Director Jim Perry said: “If you are a horse racing fan there is no event more magical then the Kentucky Derby and getting a chance to interact with the horses, see past Derby winners up close and enjoy springtime at our facilities in the beautiful Kentucky countryside.”
The Moodie Report Chairman Martin Moodie said: “This is an amazing donation from Brown-Forman and we’re delighted and honoured that The Moodie Report Foundation will benefit. This really is the trip of a lifetime. The prize would serve as a great incentive or reward for a travel retailer’s management or team, and we’re very hopeful of attracting significant interest.”
*ABOUT THE MOODIE REPORT FOUNDATION
The Moodie Report Foundation was inaugurated in 2012 as a charitable institution dedicated to helping fund cancer research and other cancer-related concerns. An official website will be launched in February, providing a constant update on the Foundation’s fund-raising and donation activities.
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(Left) A bottle shot of last year’s Woodford Reserve Commemorative Bottle for Derby 138; this year is the 139th running of the Kentucky Derby; (Right) the three historic copper pot stills | |
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The Visitors Center at Woodford Reserve Distillery |
