Revlon will present two of its top selling items in the USA to buyers at the upcoming TFWA Asia Pacific Exhibition (stand K2, basement 2).
Revlon Ultimate All-in-One Mascara, the number one eye launch in the USA this year, is part of the new Revlon Mascara Collection, which was created specifically to simplify the way beauty users select their ideal lash benefit.
Claiming to make mascara shopping easy, the Revlon Mascara Collection provides customers with self-evident product benefits and product names that describe the lash look in a straightforward manner.
Revlon has created five new unique mascara and brush combinations to meet consumer desired lash looks: Revlon Volume Mascara; Revlon Length Mascara; Revlon Definition Mascara; and Revlon Volume & Length Mascara.
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Left: Revlon Ultra HD Matte Lipcolor comes with a velvety applicator for smooth application; right: Ultimate All-in-One Mascara enables users to create length, volume, definition, lift and intense colour | |
Available in waterproof and non-waterproof, Revlon Ultimate All-in-One Mascara was created following research that indicated users layered different mascaras to satisfy multiple lash benefits. It features all five lash transforming benefits and comes with a Revlon Power Mini Brush, which has a hollow core designed for easy application.
Revlon Ultra HD Matte Lipcolor, the top lip launch in the USA this year, claims to deliver a matte finish with a lightweight, moisturising feel.
Available in seven shades, the lip product is formulated with Revlon’s 100% wax-free gel technology and is scented with fragrance of whipped vanilla and creamy mango. Each Revlon Ultra HD Matte Lipcolor comes with a plush, velvety applicator.
Revlon Global Travel Retail Director Jerusa Moura commented: “In the highly competitive world of colour cosmetics, having both the number one new eye launch and number one new lip launch in the USA this year is an incredible achievement. At Revlon, we know and understand the importance of exclusive packs for the travel retail channel and they form a key part of our portfolio.
“However, offering top selling cosmetics singles is equally important, so we’re delighted to now be offering the Revlon Ultra HD Matte Lipcolor and Revlon Ultimate All-in-One Mascara to the travel retail channel – the latter as part of a great new mascara collection from Revlon.”
Moura added that Revlon is confident its new products will be a hit in travel retail on the back of their success in the USA. Asia Pacific will continue to be a source of strong growth as the Revlon brand seeks to build its distribution in the region, the brand noted.
