US. Revlon has created a new ad campaign using its newest spokesmodels, actresses Kate Bosworth and Susan Sarandon.
They join the company’s other Hollywood A-listers – Halle Berry, Julianne Moore, and Eva Mendes – in “The Dressing Room”.
The ad, shot my director Robert Altman, shows the stars engaged in conversation as they transform from their public personas to their private lives.
A variety of Revlon products are showcased during the ad, including Super Lustrous Lipstick and Fabulash Mascara.
The corresponding print campaign was shot by Peter Lindburgh.
This latest campaign puts a bigger focus on product than its predecessor, Bellissimo – the objective of which was to establish an “emotional connection” with consumers (The Moodie Report.com, 30 May 2004).
Each actress targets a different customer demographic: for example, at 58 Sarandon is designed to appeal to a more mature clientele and as such will be linked to Revlon’s Age Defying line.
Significantly, each advertising medium (TV, print, Internet and POS) will promote the same items, thanks to an adjustment in lead times.
MORE STORIES ON REVLON
Revlon’s Unforgettable Journey continues onboard British Airways – 20/01/05
Revlon unleashes “Bellissimo” advertising campaign – 30/05/04
Revlon expands its travel retail team – 20/05/04
Revlon embarks on new Unforgettable Journey in travel retail – 02/04/04
