US. It was celebration time at Boston Logan International Airport on Tuesday as BAA Boston unveiled an array of new retail and food & beverage concessions within its Airmall complex.
BAA Boston and Massachusetts Port Authority (Massport) promised the revamped offer would “dramatically enhance the passenger experience” with the new concessions in Terminal B (the American Airlines terminal). The new-look commercial offer is the culmination of a two-year US$33 million airport development project.
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Massachusetts Port Authority Director of Aviation Ed Freni and BAA USA president Mark Knight at the ribbon-cutting ceremony for the new concessions in Terminal B/American Airlines at the Airmall at Boston Logan International Airport |
At Tuesday’s ribbon-cutting ceremony BAA Boston and Massport jointly celebrated the official opening.
“BAA is a pioneer in the airport concessions industry nationwide, and the new Terminal B/American Airlines concessions are now the crown jewel of the award-winning Airmall at Boston Logan International Airport,” said BAA Boston Vice President Mike Caro.
“Beyond gaining access to a wide variety of new food & beverage and retail units, airline passengers at Logan’s Terminal B can continue to shop and dine knowing that they’ll do so at “˜Regular Mall Prices”¦Guaranteed’, a hallmark of the Airmall.”
The renovations have added nearly 20 new units to the commercial offer and incorporate a strategic mix of international, national and local brands. These include:
Speciality Retail: Duty Free Americas, Johnston & Murphy, Local Charm, Sunglass Hut, Techshowcase and Virgin Books
Restaurants and Bars: Cisco Brew Pub, Legal C Bar and Todd English’s Bonfire
Fast-Casual Food and Snacks: Au Bon Pain, Cosi, Dunkin’ Donuts, McDonald’s, RYO Asian Fusion, Starbucks, UFood Grill and Villa Pizza
Speciality Services: XpresSpa
News/Gifts: Hudson News
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The new concessions are “the crown jewel” of the Airmall, said BAA Boston Vice President Mike Caro |
From 30 September through to 2 October retailer and food & beverage operators marked the opening with a three-day “˜bonanza’ of discounts and special offers for passengers.
Massport Airport Concessions Manager Sal Amico said: “Travellers form their first impressions of Boston and the region when they visit Logan International. A dynamic concessions program is crucial, and these new concessions in Terminal B/American Airlines will certainly add to an already high-quality program within the Airmall.”
As reported previously, BAA Boston said that passengers are already responding positively to the changes. Per-passenger spend in the terminal prior to the start of the project stood at US$7.42, it said. But in August 2008 a per-passenger spend of US$10.80 was recorded, an increase of more than +45% during the gradual transformation of concessions.
KEY FACTS ABOUT THE NEW TERMINAL B CONCESSIONS
• With the completion of the renovations, concessions in Terminal B have grown to more than 25,000sq ft, an increase of more than +82%
• Seating capacity has increased by more than +400%, with space that is now able to accommodate more than 450 passengers seeking a meal or a snack.
For more information visit www.airmall.com
ABOUT BAA BOSTON
BAA Boston is the developer and manager of the retail and concessions programme at the Airmall at Boston Logan International Airport (Terminals B and E).
BAA Boston is a project of BAA USA, the master developer and manager of the retail and food & beverage operations at the Airmalls at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Cleveland Hopkins International Airport.
In turn, BAA USA is an affiliate of BAA Limited, the world’s leading airport company, owned by Ferrovial. BAA owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow).
For more information, visit www.baausa.com
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