An activation with Gebr Heinemann at Frankfurt Airport has driven an “exceptional” sales increase for Ricola.
Sales of four travel retail-exclusive products products increased by 880% in January (compared to the same month last year) after promotions in Heinemann Duty Free & Value stores in Terminal 1 B East and Terminal 2 (Non-Schengen).
The campaign had a ‘We wish your throat travels smooth and easy’ catchline and featured eye-catching yellow stands.
The products, all sugar-free, included a 125g doypack, containing Ricola Lemonmint, Eucalyptus and Original flavours; 75g tins of Cranberry and Original Herb flavours and a multipack of 45g packs in Original Herb, Cranberry, Eucalyptus and Lemon Mint flavours. The multipack’s promotion was supported by discounted offers.
Ricola said Heinemann has agreed to list other exclusive products from Q2 2019, with further details available shortly.
Ricola Vice President Sales Middle East & Travel Retail Andreas Reckart said: “We’re obviously very pleased with the exceptional sales figures for our Swiss herb confectionery, shared with us by Gebr Heinemann, for January 2019.
“It provides further evidence that special displays and travel retail-exclusive products can help to achieve amazing results for our brand in airport retail.”
Gebr Heinemann Buyer Confectionery Andrea Zaki commented: “We are pleased with the performance of the travel retail-exclusive assortment of Ricola. We look forward to continuing working with the team at Ricola on more promotions and introducing new travel retail exclusive products in the coming months.”
